The fundamentals of written ads

Why advertise?
The aim of advertising is to make people aware that a need exists and to persuade

them this (product or service) is the answer to that need. Advertising helps by defining

exactly what the need is and how to fulfill,and what separates it from its

competitors. Often the people you want to make aware are not openly looking for

this(product or service), so you need to think of ways tosell the attributes of

the(product or service),eg.what makes it unique. Good advertising highlights the

features of the (product or service) and appeals to the needs and concerns of the

customer. It's worth making your advertisement effective and attractive, as there is a

high connection between advertisements with accurate and complete information and

successful sales.

What makes a good advertisement?
* The headline captures customer's attention.

* The first few lines are interesting,engaging and actively sell the (product or service).

* Sentences are short and to the point,providing enough information to interest
customer but not to overload them.

* The advertisement avoids the use of words that are difficult to understand.

* Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost).

* The advertisement contains some white space and does not appear cramped. What to do

* Use the templates and samples or download the advertisement templates to create advertisements in the proper format. You can use the templates alone, cut and paste from the sample ads oruse a mixture of both to create your ad. Normally you will need to write a pointer adfor mainstream press and a display ad for other Opportunity web sites.

* Get some feedback. Your contact's can provide feedback on your advertising copy. It may take some time before you are happy with the ad, so begin writing well before you start advertising.